Fiona Nichols, our marketing manager, brought the BIS marketing team to TX on Wednesday morning to share some of the developments over recent months. She pointed out how we have tried to develop a consistency in the style and the colours used when producing BIS material. For example, there used to be three separate admission forms which have now been combined into into one using the standard BIS colours. The new BIS bags, which are used to keep information for new parents together, proved very popular with our parents that attended.
Fiona then introduced Claire Hunter-Smith who has taken on the role developing our online marketing. She explained that were looking how to maximise our presence on Google and talked about the forthcoming 'Like Campaign' for the BIS, HCMC Facebook page.
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